Demographics:

• Female: 38.5 Years Old
• Male 43.6 Years Old
• Married: 63.2%
• College Educated: 78.7%
• Female Participation: 57%
• 73% Earn a household income of $75.000+ (Well above the US median household income).
• 89% Indicated that they try to eat healthy foods

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Running History:

• Average number of years running: 9.9
• Average number of running/walk events participated in during the last 12 months: 7.2 events
• When asked how to classify oneself as a runner:
• 63% Frequent Fitness
• 22% Compettive
• 14% Jogger

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Most Popular U.S. Distances:

• 4.7. million: 5k finishers
• 1.4 million: 1/2 Marathon finishers
• 1.3 million: 10k finishers

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Motivation:

• 80.7% Stay in Shape
• 77.4% Staying Healthy
• 66.1% Having Fun
• 64.3% Relieve Stress

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Spending:

• Runners spend $125 billion on health-related goods and services
• In the last 12 month period: runners purchased 3.1 pairs of shoes and 49% spent $200 or more

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Goals:

Interested in entering events in the coming year:

• Half Marathon: 73.8%
• 5k: 57.1%
• 10k: 55.1%