Demographics:

  • Female: 38.5 Years Old
  • Male 43.6 Years Old
  • Married: 63.2%
  • College Educated: 78.7%
  • Female Participation: 57%
  • 73% Earn a household income of $75.000+ (Well above the US median household income).
  • 89% Indicated that they try to eat healthy foods



Running History:

  • Average number of years running: 9.9
  • Average number of running/walk events participated in during the last 12 months: 7.2 events
  • When asked how to classify oneself as a runner:
    • 63% Frequent Fitness
    • 22% Compettive
    • 14% Jogger

Most Popular U.S. Distances:

  • 4.7. million: 5k finishers
  • 1.4 million: 1/2 Marathon finishers
  • 1.3 million: 10k finishers


Motivation:

  • 80.7% Stay in Shape
  • 77.4% Staying Healthy
  • 66.1% Having Fun
  • 64.3% Relieve Stress

Spending:

  • Runners spend $125 billion on health-related goods and services
  • In the last 12 month period: runners purchased 3.1 pairs of shoes and 49% spent $200 or more


Goals:

Interested in entering events in the coming year:

    • Half Marathon: 73.8%
    • 5k: 57.1%
    • 10k: 55.1%