National Runner Demographics......................

Male Long Distance Runners

• Average Age: 45 years old
• 54% are married
• 76% males had 2006 Household income of $75,000 or more
• 80% have college degree. 37% have post-graduate degree
• Favorite Race Distances: Half-Marathon, Marathon, 10K
  

Female Long Distance Runners

• Average age: 39 years old
• 62% are married
• 64% females had 2006 Household income of $75,000 or more
• 79% have college degree. 42% have post-graduate degree
• Favorite Race Distances: Half-Marathon, 5K, 10K

USARunning.org

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• There are over 37 million runners in the U.S. 11 million run at least 100 times per year
• Runners spend $125 billion on health-related goods and services
• 16 million runners have a household income of $75,000 or more. Nearly 55% hold a college degree versus the national average of 33%
• In 2007, runners spent $8.5 billion on their sport with $2 billion going to the purchase of footwear. 30% of runners buy 4 or more pairs of shoes per year.
• 8.1 million road race finishers in 2006
• 43% of runners have been at the sport for over 10 years
• 21% have been running for over 20 years
• Average age of male runners: 27-31 years old
• Average age of female runners: 23-26 years old

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The Average Charity Runners:

• 12% of runners that participate in events
• Typically enter just one event per year
• The majority of participants are women

The Average Fitness Runners:

• 38% of runners that participate in events
• They prefer 5k and mega races that feature a party-type atmosphere
• The majority of participants are 18-29 years old

The Average Competitive or Goal Oriented Runners:

• 50% of runners that participate in events
• They train consistently during the year and prefer longer distance events
• The majority of participants are men